Episode 58: How Gwen Jimmere Founded and Patented Beauty Brand Naturalicious

Gwen Jimmere Naturalicious Side Hustle Pro

Today in the guest chair, we Gwen Jimmere. Gwen is the CEO and founder of Naturalicious. What really stood out to me about Gwen is that she’s already cemented her place in history as the first African American woman to hold a patent for a natural hair care product.

Not only is she a respected authority in the hair care industry, she was named one of the 100 Most Influential African Americans in the U.S. as a 2016 Root 100 Award honoree. She is also the winner of the Black Enterprise Elevator Pitch Competition, and has been featured everywere from Fast Company and Essence to Entrepreneur and The Washington Post.

On today’s episode, Gwen gets into:

  • How she quit her job and created Naturalicious with $32 dollars in the bank
  • The way she hustled and marketed during the early days
  • What her target customer has to do with Shornda Rhimes
  • How she’s been able to push past self-doubt
  • + more much!

I really love what Gwen had to share.

This episode is brought to you by ZipRecruiter. If you’re looking to hire top talent for your business and take it to the next level, go to ZipRecruiter.com. Try ZipRecruiter for free today at ziprecruiter.com/hustle

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Social Media Info

Connect on Instagram:

Gwen Jimmere – @gwenjimmere

Naturalicious – @Naturalicious_Beauty

Side Hustle Pro – @sidehustlepro


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